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Customer Relations® Workshops

(Also available for Field Service Professionals)

Available in One Day format or Customized Staff Development Solution.

Customer Relations is a hands-on skill development program intended for front line service professionals and their management, whether technical or non-technical. This instructor-led, participant centered workshop is a combination of lecture, video and hands-on exercises.

It's one of the most powerful processes available for fostering positive, long-term behavior change for front line service professionals!

Customer Relations® Workshop Objectives:

  • Understand the importance of providing excellent service and its impact on future sales, profitability and success
  • Understand the many dimensions of service:
    • How to improve your customer service orientation
    • How to exude professionalism as a service professional
    • The impact of appearance for face-to-face service interactions
    • Taking initiative
    • Adaptability
    • Communication inside the organization and with customers
  • Define and understand the difference between “customer satisfaction vs. customer loyalty”
    • Understand the difference between customer loyalty and customer satisfaction
    • Is it good enough to merely satisfy customer needs?
    • What is the #1 reason customers defect?
  • Identify and discuss the two types of customer needs
  • Key steps to maintaining customer loyalty
  • Guidelines and process to ensure consistent systematic service during each service call (on site and phone-based)
  • How to diffuse dissatisfied customers
  • Develop an action plan and applying it to your organization

This program can be customized for in-house delivery.

Organizations don't change; people in the organizations change.